Rakesh Agrawal's Blog » feedburner http://rake.sh/blog Rakesh\ Sun, 01 Apr 2012 00:31:26 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Steve Olechowski of FeedBurner talks RSS http://rake.sh/blog/2006/09/14/steve-olechowski-of-feedburner-talks-rss/ http://rake.sh/blog/2006/09/14/steve-olechowski-of-feedburner-talks-rss/#comments Thu, 14 Sep 2006 14:05:10 +0000 rakesh http://rake.sh/blog/?p=148 My notes from the Feedburner talk (given by Steve Olechowski) aren’t exhaustive like some of my other notes, they are limited to the things that I found interesting:

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10-15% of videocast/podcast are video

interesting things going on with feeds, lots of growth… 20M subscribers, 500k feeds under management by Feedburner

consumer device can really drive things — iTunes with podcasting set off feedburner managed podcast and videocast managed feeds

more text in my feed = more total traffic

feeds are a place unto themselves

there are over 3000 RSS clients out there (!)

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My Yahoo leads by a large margin as far as number of subscribers (more than 50%) –> Yahoo has done a fantastic job of making RSS a behind the scenes thing. But the tracking here isn’t completely reliable (Google and ____ don’t do things in a way that they can reliably tracked)

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RSS is being read on mobile
- 2900 distinct user agents from Nokia, SE and Motorola
- Top 10
- Nokia podcasting client
- Sony Ericsson
- ” ”
- ” ”
- ” ”
- Nokia Onskreen Fusion
- Sony Ericsson
- Nokia 6630
- Nokia N70
- Nokia 6682

Publishers ARE making money with RSS (there were some interesting slides here like how many ad impressions they are generated, I believe they were in the triple sigit millions per month — like maybe last month was something like 146,000,000 impressions)

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