Amy’s Ice Cream really knows how to do ice cream. They hire the right people and they train them to be generous and fun and responsive to customers. I read an interview with their founder once and she said something to the effect of, “Our job as an ice cream shop is to take care of you — whether you are here because you just aced a test or because you just failed one.” It’s a simple strategy for an ice cream shop and one the Amy’s executes extremely well on. (And, yes, their ice cream is pretty darn good too.)
(photos courtesy of shozu and my cingular 2125 telephone)
(P.S. when I say Amy’s is in a category of its own among ice cream shops, I’m comparing it to Baskin Robbins, Marble Slab (don’t get me started), and TCBY. Cold Stone comes close.)