Category: General

I was reading Michael Arrington’s TechCrunch this morning and as I did, I saw the text ads in every TechCrunch post advertising Michael’s “CrunchGear” site, a relatively new addition to his network of sites and a competitor to sites like Gizmodo and Engadget. All the ads were, in my opinion, pretty generic: “CrunchGear drool over the sexiest new gadgets and hardware”.

Now Gizmodo and Engadget were pretty well-established and successful in this category when CrunchGear was launched. So, if I’m looking for a gadget fix, I’m going to head over to Engadget or Gizmodo — it’s simply what I’m trained to do at this point, they’ve already proven themselves to me.

CrunchGear has a couple of ways to edge into my mindshare when it comes gadget sites — they can scoop their competitors on hot, new gadgets and/or they can be different, addressing the problems/complaints of Engadget/Gizmodo readers or simply innovating in the category.

For the first method (scooping their competitors), there’s no promotion to be done — if they scoop someone else on something hot, they’ll get linked to and mentioned for it.

For the second method, TechCrunch could definitely be doing a better job of promoting how CrunchGear is different… and here I’m assuming that CrunchGear is actually different. But maybe that’s not a safe assumption considering that one of the few things I know about CrunchGear is that they hired the former editor of Gizmodo to run the site. An apple doesn’t fall far from the tree? What CrunchGear should be doing is burning Gizmodo and Engadget in effigy every day and working to redefine the category. I consider myself a gadget guy, but I’m not a regular Engadget or Gizmodo reader. Why? Because their post volume is too high! I’ve always been interested in fewer posts from a gadget site. And I’ve also wanted more vision and more analysis of trends, something I remember Engadget used to provide in a weekly column by some third party person, but I always wanted like 10 of these a week and I wanted them to be accompanied by lots of photographs of cool shiny gadgets.

And once CrunchGear has their differentiation (and like I said, maybe they already have that differentiation and edge — I wouldn’t know), they need to trumpet that difference in their ads, in their posts and everywhere else they have an audience willing to listen. In my mind, their “CrunchGear drool over the sexiest new gadgets and hardware” ad translates to “CrunchGear just another gadget site like the rest” and that’s lethal when their trying to edge into a space that already has some big winners.

Today was Choti Diwali (small Diwali) and tomorrow is Diwali so a lot of the family is in town — my eldest sister and brother-in-law from Louisiana and my niece and nephew and my youngest sister and her fiancee. For those of you who don’t know what Diwali is, for many North Indians it’s the most important religious holiday of the year, the beginning of our new year.

A small puja (religious ceremony) was followed by our placing diyas (usually oil lamps, but in our case tealight candles), 51 of them, all inside and outside our house. That was followed by a elaborate meal and then everyone split as dishes were cleaned, children were put to bed and some of us sat around talking and drinking tea. Once the kids were down, we moved the coffee table out of the living room, threw down a bunch of comforters and settled in to play a game of Scrabble. As a side note, I haven’t played Scrabble in several years mostly because my eldest sister and brother-in-law are really, really good and it’s no fun playing against them because they’re in a league of their own, often drawing scores in the 300+ range (if I remember correctly). They get into obscure debates about whether letter combinations like ‘ti’ or ‘fa’ are “words” in the Scrabble dictionary… it’s just ridiculous.

So anyways, we played and it wasn’t so bad… I actually found that Scrabble is a lot of fun, a mixture of strategy and vocabulary. But the interesting part was that we played with a new Scrabble set that someone had picked up from Target — designed by Michael Graves.

Before we had played, when we saw the packaging, it looked really cool and new age — our old favorite spinning board with grooved slots and wooden lettered tiles reinvented with cool high-quality opaque plastic and shiny brushed metal.

After we spent some time playing on the Michael Graves designed Scrabble board, it became clear that either Michael Graves is a terrible designer or he was out to lunch when his people put this Scrabble thing together and slapped his name on it. The details:

* The board is a fold-out board, a diptych, and rather than the tiles being continuous at the seam where it folds, there’s this 1/2″ black band that separates the two halves, a disconnect in the otherwise uniform grid. This makes for annoying game play because letters that are adjacent to one another on opposite sides of the seam don’t actually appear to adjacent.

* One thing Michael Graves confirms here: a Scrabble board should spin so every player can easily see the letter layout on their turn, and the board should have grooves in it for the tiles, so when it’s turned, the letters don’t run the risk of getting scattered. The Michael Graves board doesn’t spin and it doesn’t have grooves.

* The board surface itself is made of a metallic material and the text printed on the board is also shiny — net result is that everything on the board is hard to read, including the otherwise useful legend of how many tiles of each letter are in circulation in the game.

* And probably the most inane part of the design is the score keeping mechanism: each player has a rack thingy to store his letters and in the Michael Graves Edition, the rack thingy is made of this sleek brushed metal… with a bunch of holes in it. So rather than just writing down how many points each person scores in each round and keeping a running total or a running difference for each player, you’re supposed to use these bunch of holes to keep track of your score. There are 20 holes in the first row, labeled at intervals of 5 (ie 5, 10, 15, 20) and 20 holes in the second row, labeled at intervals of 100 (ie 100, 200, 300, 400). So it’s basically some wacko, not-friendly base-20 counting system that is, IMO, almost completely unusable, or at best very, very unintuitive.

I’ve been generally impressed with what Michael Graves has done for Target in the past 5-10 years, making it a premium but value shopping destination. And while I haven’t bought or carefully studied any of his designed-just-for-Target products that always catch my eye when I’m at Target, I’ve heard a lot about how through his partnership with Target, he’s brought high-end design to the masses, like the American IKEA or something. This experience definitely changes my view of Michael Graves as a designer — maybe he’s just a great branding and marketing guy and not a very good designer or maybe this one product just slipped through the cracks.

In any case, I CAN tell you that if you’re looking to buy a Scrabble board and actually use it (as opposed to, say, showing it off as something that looks cool), don’t buy the Michael Graves edition from Target.

Paul Kedrosky’s post about how little Google spends on advertising and promotion reminded of something I heard Google’s Marissa Mayer say in her talk at the WebGuild 2006 conference this morning. Marissa said that when they evaluate the success of a new product, the first thing they do is ignore the first month’s worth of data. Because of the mad stampede (those are my words, not Marissa’s) to new Google products, the first month’s worth of data is almost always outlier data.

The other part of what she said was also interesting — that they look for month over month growth of 20-30% as an indicator of strong success and that when m-o-m growth is in the 5-10% range, they take that as an indication that they aren’t doing enough with the new product, that there’s not enough consumer affinity to the product.

I’m excited to see Houston embarking on a project to add a major park in the middle of Downtown. I used to live in Downtown after following the efforts to revitalize it for several years. Houston, historically a heavily suburban city with a weak city center, had its very own Downtown re-development bubble back in the late 1990s, but like other bubbles, this one has since burst and Downtown real estate appears to have seen a correction. Anyways, details of this new park in Downtown are at DiscoveryGreen.com. It will include:

* One-acre pond
* Playground and children’s areas
* Interactive fountain
* Outdoor ampitheater
* Doggie park
* Jogging trail
* Wifi accessible indoor and outdoor ‘reading room’ areas
* Old oak promenade
* Recreation fields

My cousin in Boston, Shelley, left her engineering career to start her an Indian bridal / fashion design business. I’ve been hearing about her success over the past year or two and today I received this YouTube video of a recent local Boston TV program
that she was featured in:

When I happened to be in Delhi for Barcamp Delhi earlier this year, I gave a short presentation on SnapStream and during that presentation, I took an informal poll on how much time poeple in the audience spent watching TV.  I don’t remember the exact numbers but the numbers were really low and people were shocked to hear how much television the average American watches (4 hours per day for adult men, 5 hours per day for adult women).  Well, as another data point for our country’s addiction/obsession with television, the average American household now has more televisions than people. 🙂

I love this quote from Larry Page because it captures one aspect of how I like to operate in business:

Take the case of Sheryl Sandberg, a 37-year-old vice president whose fiefdom includes the company’s automated advertising system. Sandberg recently committed an error that cost Google several million dollars – “Bad decision, moved too quickly, no controls in place, wasted some money,” is all she’ll say about it – and when she realized the magnitude of her mistake, she walked across the street to inform Larry Page, Google’s co-founder and unofficial thought leader. “God, I feel really bad about this,” Sandberg told Page, who accepted her apology. But as she turned to leave, Page said something that surprised her. “I’m so glad you made this mistake,” he said. “Because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don’t have any of these mistakes, we’re just not taking enough risk.”

(emphasis added by me)