Using Gmail for work

After going through my fourth or fifth Microsoft Exchange crash and countless Outlook problems (after 3 years!), I decided that I had had enough. For a little over a month, I’ve been using Gmail as my primary client for e-mail — for work e-mail, for personal e-mail and everything in between. So far I love it, though I’ve discovered that there are also a few things that make it undesirable. Read on for the details…

The Setup

First of all, how was this even possible? Simple, I have all my different email accounts forward to my gmail account. Then I’m using Gmail’s “accounts” feature so that when I reply to messages sent to rakesh at, the message is sent by “[email protected] on behalf of [rakesh at]” so that when the recipient replies, they are replying to rakesh at and not [email protected]. Basically, it does a decent (but not great — see below) job of making it look like the emails I’m sending are coming from something other than my gmail address. And it switches the “from” address based on which account the incoming address on a message matches so which account is being used is pretty seamless to me.

The Benefits

For me, there have been countless benefits of running email in the network cloud and not on a local client on my PC. Let me count the ways…

No more crash-prone exchange server or outlook clients: Hey, maybe it was just me (or our network admin) but exchange and outlook were always crashing on me. And email is such a “mission critical” thing for me, this was completely unacceptable. This is really what pushed me into this experiment. With Gmail, I can actually spend all of my time using email rather than spending a disproportionate amount of my time troubleshooting email.

Access from literally any computing device with Internet access: I don’t need a client installed nor do I need to VPN into my office anymore to access all of my new messages and archived messages. Gmail is accessible from pretty much any web browser. Case in point: I accompanied my Mom to a doctor’s office a couple of weeks ago and the room that we were in happened to have this wall-mounted PC with a web browser and an Internet connection. What did I do while waiting for the Doctor to come in? Why, whittle away my inbox of course using Gmail!

Gmail Mobile ( The mobile version of Gmail is indispensible for me, though it’s missing some features (see below). I can not only check for new messages from wherever I am (using my unlocked Cingular 2125 phone) but I can search my massive collection of archived messages. Mailing a package to a friend and need the address that he sent me? No problem, I’ve got the mobile version of Gmail. An interesting thing that I hadn’t expected is that I even end up using the mobile version of Gmail around the house and other places where PCs are easily at hand just because I always have my phone with me (maybe this is just because I’m such an e-mail addict :-)) The other nice thing about Gmail Mobile is that it’s fully synced with my actual inbox — so if I archive something, I don’t have to archive it again in my actual inbox.

reliable and effective search: With Outlook, I was always a big fan of Lookout (a search tool that was acquired by Microsoft shortly after I discovered it) — but as a bolt-on piece to Outlook it delivered inconsistent performance. Specifically, it seemed to periodically disappear and stop running and I’d have to uninstall and reinstall (and re-index!). With Gmail, the search is just there and it just works. Always (well, almost… see below :-)).

interface is simple, uncluttered: I feel like I’m a lot more efficient in Gmail, though I haven’t actually benchmarked this. Labels and archiving are the perfect organization paradigms for me. I had already moved to an “archive” model in Outlook (with Lookout as my on-the-fly folder generation tool) so archiving made perfect sense to me in Gmail. Conversations are also a god-send. I think I’d be lost without them now that I’ve been using them so regularly.

spam filtering is really, really good: We never quite found the right spam filtering tool for Exchange/Outlook at SnapStream. With Gmail the spam filtering is pretty damn good out of the box and I can easily get correct any false positives/negatives myself and that feedback goes back into their spam filtering engine.

filtering is fast, simple (just like search): Outlook filters suck — I hated sitting there and watching/waiting for Outlook to filter messages. And Outlook filters sometimes worked and sometimes didn’t. Again, maybe I just didn’t have things setup correctly.

HTML copy/pastes are FAST: This isn’t a huge one, but in Outlook, if I copied a bunch of HTML from my browser and pasted it into a message, it could sometime take a whole minute or two before Outlook became responsive again and my message was ready to send. In Gmail, the HTML pastes instantaneously.

The Downsides

E-mail accounts functionality could be a lot better: Google’s email “masquerading” is less than perfect. In most e-mail clients, my e-mails look first like they came from [email protected] and it’s only when someone replies is it clear that they were from [my personal address] or [my work address]. This is probably the biggest downside. I’m always concerned that this raises the question in people’s minds about how legit we are (ie “What, their company isn’t big enough to have their own e-mail domain? They use Gmail for email??”). So far I’ve been willing to endure this, but it’s the thing that I probably worry about the most with using Gmail for work. Why not make it so that the emails are “masqueraded” more effectively and there are no links to in the from field? I suspect that the answer here has something to do with emails properly getting through most spam filters out there. I sure hope this problem is solveable and that it’s something the Gmail team is working on! doesn’t support “accounts”: This appears to just be something that the Gmail team hasn’t yet built into mobile, but at the moment when you reply to a message in the mobile version of Gmail, there’s no concept of an “account” — ie all messages sent from appear to come from your Gmail account. This makes sending emails from my Gmail Mobile account something that I don’t do very often. I emailed Gmail support about this and their reply indicated that this is just a matter of time.

No offline access: I guess this isn’t true because you can always use Gmail’s POP support to download messages into an offline client, but then I’d lose that notion of having one single email box for everything. And I guess I also haven’t felt the pain as much on this as of late because I haven’t been traveling quite as much as I have in the past.

It’s not a local application: I know, duh. But there are real disadvantages here — attachments aren’t at your fingertips. Cross-referencing two emails isn’t trivial. In outlook you’d just open up the two messages in two separate windows. In Gmail, I have to get one message open, click on a “open in a new window” button and then find the second message — a bit awkward. In general, running something like this in my browser is a bit strange maybe just because I was used to double clicking an icon and having a separate graphic in my tray for my email client. Now I have to find my Gmail tab from amongst the 10-15 other tabs that I have open at any given point in time.

Space limitations: So yeah, Gmail offers you 2.8 gigs of storage space (and counting). But I use email A LOT. So I’m using about 2/3 of this right now and at the rate that I’ve been receiving emails, that means that I probably have another 4 months before I top out. Others (like Jason Calacanis) have complained about this. I’m hoping that between now and then Gmail does something to address users like me (yes, I’d be perfectly willing to pay something for more space!)

Formatting limitations: I sometimes wish I had better control of the presentation of my emails — the Gmail rich text editor control is good, but not great. Certainly not as good as the Microsoft Word editor that I used with Outlook to compose messages. Creating and formatting tables in particular is difficult in Gmail.

Occasional hiccups of service: After using Gmail for 6 weeks, this happened to me the first time last week. For about 30 minutes, Gmail was unavailable. I’m assuming that this is because Gmail is in beta, but I’m certainly not willing to cut them slack just because they have a “beta” label in their header! 🙂 If this happened more often, it would completely obliterate all of the benefits listed above. Luckily, it doesn’t.

I’m really hoping that the Gmail team comes through and addresses the downsides I’ve listed above and creates something that’s attractive to business users. But even with the solution where it is I’m sticking with Gmail because the benefits far outweigh the downsides for me… and the whole setup, IMO, is much, much better than Microsoft Outlook.

(As an aside, this offline access problem has to be solved at some point by all these companies building rich web-based services. I haven’t seen anyone create a competent solution here, at least not for a mainstream application. Google’s got their Gmail notifier which helps bridge the web-app local-app gap. With Adsense, they’ve been beta-testing a local-app for managing Adwords accounts which I don’t know much about, but would definitely fall into this same category. I wonder if there is a way to make a web-app available offline through the same browser model so there was no issue with needing to create and maintain multiple interfaces. Seems that would be a clean way to go.)

16 thoughts on “Using Gmail for work”

  1. I agree that email originating from a free email service does not give a good first impression (but at a minimum, the readers of your blog will know if your reasoning now!). We use Yahoo! small business solution which gives us 50 email accounts with 2GB each for just $20 a month. It has POP access so we can use Outlook and it also allows you to check email through the email interface.

  2. I agree with your solutions here. One thing I would love to see is imap (utilizing the tags) or perhaps google could generate its own method of sharing email with the tags attached into offline applications – as well as maintianing synchronisation.

    The other thing I’m interested in is more options to change the user interface interaction, like you said it is a bit cumbersome at times having to go through and open in new window each email etc etc. I understand that this is so that it can use the exisiting javascript wrapper, but it would be easy enough, i think, to use document.write to create the windows.

    Thanks for the great insight.

  3. I also use GMail for work now (same setup) and find I agree with almost everything on your list.

    I just wanted to tip you and your readers off (if you’re not already aware of it) about GMail for domains which is also in beta now (invitation only, though). You can sign up here:

    If you could convert the rest of your company, this would aleviate all of your concerns with how well GMail does masquerading as your work address. I couldn’t get enough people on board where I work – but it seems like you might be able to 😉

  4. I use the same setup as you, and I have a few comments. First off, I’ve encountered the some cons as you have, but I am loving this setup.

    I also have another paid e-mail service that I don’t use much, but still keep as a backup. You can find it at, and it is truly the most feature-rich and advanced online e-mail client I have ever seen. They allow you to setup different from-addresses (or accounts if you will), and truly makes it look like the e-mail is coming from that address. They don’t even have any checkup-routines, meaning I can set up an account that makes my e-mail appear as if it is coming from [email protected], and it will show up in Outlook as just that, no “[email protected] on behalf of [email protected]“. If Gmail could do this (apart from the lack of routines to check if it is actually your e-mail address), I would really love the service.

    Another problem I encountered as a freelancer, is that my biggest employer won’t let me forward e-mails to my Gmail-account. They are just too big a company to make exceptions, so I’m forced to use their e-mail system. It works just fine, but I’m just one of those guys who like to keep everything in one place.

    This is another excellent feature offers, I can actually set up a pop-account in the fastmail e-mail client, and it will download e-mail from that pop-server to fastmail. So I can make fastmail download my work-mail from the pop-server instead of having my work-mail forward to fastmail. This is actually an amazingly powerful feature.

    Anyway, nice post, I hope more people will realize the power of Gmail and that Google will continue to address the issues still in there.

  5. I’ve found that if u set your domains alias as your primary account, it wont show the behalf string.
    it also my allow u to send from mobile using your new primary account. havent tried but I thinks it works.
    One the things that keeps me from moving to another email host, is the conversations! cant live with out them, and havent found any other email system that does that.
    About the use of domains on GMail, i’ve been waiting for a while, and havent get any anwser. 🙁

  6. I don’t know how you wrote such a long and detailed article on using gmail for work without addressing the #1 issue: security. Using an outside email would probably be a violation of 95% of companies’ IT security policies. Gmail does not use https.

  7. GMail does support https but doesn’t use it by default for anything other than login.

    You can change the URL once you log in to https (just add the s) and it then works fine. There’s a greasemonkey extension that does this automatically (called ‘Secure GMail).

  8. Guys,

    Before you talk about Gmail,take a look at ; whether it is filtering,IMAP,WAP or hosting your own email,Fastmail leaves Gmail far behind.

  9. I have to agree with Rahul. For the purpose of having an online e-mail client replacement, is currently equipped better for the job. I just like Gmail’s interface and calendar, so I learn to live with it’s shortcomings.

    I have written up a piece on the fastmail-features Gmail needs on my blog, they also have a free account option so you can check out the features for yourself.

  10. It’s pretty ghetto that a big ol’ company like Google doesn’t allow direct mail retrieval from external POP accounts in Gmail. I mean, co’mon, setting up autofowards from each individual account? First, that is so backward, but second, What a nuisance! This is a such a basic feature and I can hardly beleive they haven’t added this yet. I spent 20 minutes on the ‘Settings’ page thinking that I must have overlooked something. Yahoo and so many other webmail providers have had this feature for years now.

    I love Google and its simple interface, but am I the only one to notice that Gmail is dog slow? Must be the whole world using it all at the same time. Yahoo Mail on the other hand is lightning fast; if it didn’t have all the smileys and other goop on every page, I’d be using it as my primary service.

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