This emarketer brief says people are paying money for mobile applications like MapQuest (average of $3.99 / month) on their cell phones.
Wacky, when a lot of these things are free (like Google Maps Mobile which I use all the time) with an unlimited data plan. And with all the other useful things you can do on a cell phone with an unlimited data plan, I have to believe that mobile phones will mimic the web.
But then the mobile service providers also hold the keys to resolving the big problem with the mobile web (at a high level, there has to be better integration betweeen services and phone platforms… a separate post on this later).
What’ll it take for mobile service providers to give up their walled gardens?