My notes from the Feedburner talk (given by Steve Olechowski) aren’t exhaustive like some of my other notes, they are limited to the things that I found interesting:
10-15% of videocast/podcast are video
interesting things going on with feeds, lots of growth… 20M subscribers, 500k feeds under management by Feedburner
consumer device can really drive things — iTunes with podcasting set off feedburner managed podcast and videocast managed feeds
more text in my feed = more total traffic
feeds are a place unto themselves
there are over 3000 RSS clients out there (!)
My Yahoo leads by a large margin as far as number of subscribers (more than 50%) –> Yahoo has done a fantastic job of making RSS a behind the scenes thing. But the tracking here isn’t completely reliable (Google and ____ don’t do things in a way that they can reliably tracked)
RSS is being read on mobile
– 2900 distinct user agents from Nokia, SE and Motorola
– Top 10
– Nokia podcasting client
– Sony Ericsson
– ” ”
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– Nokia Onskreen Fusion
– Sony Ericsson
– Nokia 6630
– Nokia N70
– Nokia 6682
Publishers ARE making money with RSS (there were some interesting slides here like how many ad impressions they are generated, I believe they were in the triple sigit millions per month — like maybe last month was something like 146,000,000 impressions)