Notes from Jeff Veen’s talk

Jeff Veen, who moved to Google as a part of Adaptive Path’s sale of “Measure Map”, gave a talk titled “Designing better web app interfaces”.  I didn’t take as many notes in Jeff’s talk, but his entire presentation is available online at:

http://www.veen.com/nextgen.pdf

And the few notes that I took are here:

Bubbles:
1) 17th century in Holland: Tulipmania: technological revolution, trade ___ opening up with Turkey
2) Industrial revolution: cars
3) abstraction of wealth into information (stock exchanges)
4) Tokyo in the 80s
5) Pets.com (web 1.0 bubble)

booms and busts happened all the time

fold.com… folds (from the frontpage of techcrunch)

Web 2.0 –> what does this mean for design
— not just visual design (typography, color, layout)
— also interaction design: the way that the way an application works and how that communicates what the application does

1) Giving up control (especially true with visual design)
with print, the designer had full control of the design
huge shift: now control is in the hands of the user

use visual design competency to built trust with users, empowering them to control their data

– Caution this sign has sharp edges… fine print: also, the bridge is out ahead

iFilm — catch errors before they happen (let ’em know that their username is taken — ifilm.com)

Providing context to people

Feedback: how the system responds
— really imporatnt to respond to changes people are making

Information architecture: how information on our site is organized and communicated to our users

“Given enough eyeballs, all bugs are shallow.” The Linus Law