The second best thing in online shopping: Google Checkout

Amazon Prime is the best thing in online shopping, in my opinion. I use it to buy stuff all the time and have for many years — free two-day shipping on Amazon-stocked items (which covers a lot of stuff), Amazon’s reviews, and an inventory of almost everything makes Amazon Prime work really well.

But in the past couple of months, maybe because I’m cheap, I think I’ve discovered the second best thing for online shopping (and it’s not Amazon): Google Checkout. When I want to price shop something, I use Google’s shopping search engine (formerly known as Froogle, now listed in their menu bar under the header of “Shopping”), I filter the results to only show me merchants that support Google Checkout and I pretty quickly have not only the best deal on whatever I’m trying to buy, but 1) I trust that my money and credit card is safe and 2) checkout is really fast. In fact, Google’s checkout process is faster and more user friendly than Amazon’s. For example, if I change my credit card (which I often do depending on whether I’m buying something for the office or whether I’m buying something for home), I don’t separately have to change my billing address, as I do on amazon.com. And many times, on Amazon, when I change the credit card and billing address, it makes me enter my shipping address from scratch — I suspect Amazon does this when it encounters a combination of credit card, billing address, and shipping address that it hasn’t seen before.

What I want to see next? A touchscreen kiosk interface for my house that I can use to easily buy household supplies like lightbulbs, cleaning agents, shampoo, and other sundries. Who wants to go to the store to buy that stuff? And the only reason I ever end up going to the store to buy sundries is because at the moment that I realized that I needed to replenish something (which is normally at least once before I actually run out), there wasn’t a way for me to quickly satisfy that impulse.

I think there’s a big future in products that satisfy people’s impulses.

Enchanted Toys: wonderful toy store in NYC

My elder sister is one of the most resourceful people I know so it was no surprise that when I was in New York City with her a couple of weeks ago and we were out shopping, she took us to all kinds of random and interesting NYC shopping spots (and she lives in Northern Louisiana).

One store she took us to that I loved was Enchanted Toys (at 1179 Lexington Ave, New York, NY 10028, Google Maps). It’s a store with nothing but handmade toys in it — mostly hand-carved and hand-painted toys made of wood. From their website:

“What you won’t find: a single plastic action figure or action figure.”

My sister bought this toy for my 3 yr old daughter that she hasn’t stopped playing with (I’ll upload a photo of it tonight — it’s hard to describe). I highly recommend this place for anyone looking for creative and engaging toys for children.

Update: Here’s one of the toys that we bought at Enchanted Toys — you put a marble in the top bucket and its weight tips the bucket the marble falls into the bucket below it and so on and so forth.

Enchanted Toys marble toy

Wanted: A cradle that fits an iPhone *with* the cover on

Apple iPhone cradleApple iPhone cradleApple iPhone cradleApple iPhone cradleApple iPhone cradle

I’m looking for an iPhone cradle that will fit my iPhone with the cover on. I want to put one on my desk at work and one on my bedside table at home. There are all types of iPhone cradles available out there (as shown above) but everything I’ve come across appears to be fitted exactly to a bare, cover-less iPhone. The only thing that I think *might* work is this cradle from Incipio:

incipio iPhone case

But, as far as I can tell, this thing isn’t actually shipping (yet) and I haven’t gotten any response from emails sent to the company either.

The old model for TV development

Like Marc Andreessen, I think there are big changes coming with the way Hollywood works (read his post entitled rebuilding hollywood in silicon valley’s image). So on that topic, read this post by the co-creator of Ask a Ninja, Kent Nichols on the old way for creating a TV a show:

1. Graduate from Harvard (lesser Ivies are okay, but let’s be realistic), where you were a key member of the Lampoon staff
2. Arrive in Hollywood with a spec script of the hot sitcom or drama from last season (this year that would be 30 Rock or Ugly Betty)
3. If you’re lucky, get hired as a Writer’s Assistant, or Production Assistant on a series
4. Spend the next five years working up the chain to finally get to be an actual writer
5. Once you’re actually allowed to write on a show, then you work your way up the producing chain, which is the same thing as being a writer, but you also get paid a lot more money.
6. After 5-7 years of working your way up to being an executive producer level type, you’ll be allowed to pitch networks your ideas for shows.
7. If the networks like your show, you’ll be paid to write a script.
8. If they like the script, they’ll shoot it and make it into a pilot.
9. If they like the pilot, they’ll order 12 more episodes.
10. If those first 12 episodes get an audience, they order 12 more.
11. If the season did well enough in the rating, or it’s a critical darling, it’ll get another season.
12. Repeat steps 6-12 until you’re 45, when people stop calling you anymore.

And his guess at the new model that will emerge:

1. A few creative people decide to make a show
2. The show hopefully garners attention from the YouTubes of the world
3. A production company comes in and helps give the show consistency and makes some money through ad sales and merchandising
4. Network licenses the show once it proves that it’s gained an audience

Yup, that’s almost exactly what a friend of mine and I talked about earlier this month.

Soft spam & bad e-mail marketing

Jason Calacanis talks about a bad unsubscribe form at zagat.com — I call this “soft spam”. “Soft spam” are those pesky emails, like the one Jason’s referring to, that make it hard for the user to unsubscribe. In Jason’s example, Zagat wants him to login to his account again and it’s likely that he doesn’t remember the password anymore which means he has to go through a “forgot password” screen, reset or retrieve his password, get that from his email, go back to the site, login, find the screen where he can unsubscribe and then unsubscribe.

“Soft spam” like this sucks and I’ve started using Gmail’s newish “Filter messages like this” option to killfile stuff like this straight to the trash:

filter-messages-like-this1.jpg

I also happened to write about this earlier this week:

I’m a big fan of Gmail’s “filter messages like this” option that makes it quick and easy to kill what I call “soft spam” — the stuff that is unsolicited but loosely tied to something you did or signed up for and not something you can easily, authoritatively unsubscribe from. For example: you sign up the exhibit at a tradeshow, they sell your address to people that sell shipping services, pop-up booth displays, etc. You attend a tradeshow in Taiwan and subsequently every manufacturer in taiwan/china is “happy to is meeting you” and wants to sell you “high-quality hello kitty USB styrofoam missile launchers, only 10,000 MOQ!!!”. Unsubscribing from some of these is difficult so I just quickly create a filter that sends ‘em straight to the trash. 🙂 Ah sweet, sweet google mail filters.

ma.tt, roj.as, rake.sh

Matt Mullenweg, fellow Houstonian, recently switched his website to http://ma.tt/ (a domain name registered in Trinidad and Tobago). Join the club Matt! What club would that be? Why, people who have their names as domain names through a foreign country top-level domain of course.

I switched this blog to http://rake.sh/ about a year and a half ago, thanks to the country of St. Helena (they control the .sh domain name). But, I confess that I got the idea when I saw Pete Rojas’ personal website at http://roj.as. Anyways, I like my domain but it *is* a pain to spell it out to people because most people just don’t expect a domain name to end in anything but .com. The other thing I worry about is whether world politics could ever result in my domain name being taken away from me.

Here’s to hoping that the United States doesn’t declare war on St. Helena (or, for Matt’s sake, Trinidad and Tobago!) 🙂