Author: rakesh

See you at Gnomedex

I’ll be at Gnomedex again this year, late next week. If you’ll be there and would like to meet, drop me a line.

Posts from Gnomedex last year:

Why Apple left India

Since I heard that Apple had curtailed plans to build an Indian operation, I’ve been wondering why and BusinessWeek claims to have found some answers. In short, it was a cost thing, India’s getting too expensive and turnover’s too high. I wonder if we’ll see this as a larger trend. I tend to believe this is an exception limited to Apple and the fact that their focus was strictly technical support.

Movie makers should respond to reviews

I liked Mark Cuban’s idea for a rebirth of the 30-second ad spot. Great out of the box thinking.

So I was reading a review of the new Jack Black movie, Nacho Libre, on my drive into work this morning (yes, I’ve gotten into the unsafe bad habit of reading email and news on my cell phone while driving) and doing some out-of-the-box thinking myself, it occurred to me that the moviemakers should respond to reviews of the movie. Most of reviewers, based on a quick skim of the 300+ reviews of the movie on Google News, try to deliver some sort of intellectual commentary/analysis of the movie. Come on folks, who wants an intellectual dissection of “Jack Black’s coming of age as an actor vis-a-vis his performance in Nacho Libre”? This is Nacho Libre (and Jack Black) we’re talking about!!

So not only would this make for a great publicity stunt but it would be sure to galvanize fans of the movie. I mean, let’s face it, no one goes to see a movie like Nacho Libre because of what Roger Ebert had to say about it!

In general, apart from Nacho Libre, moviemakers should respond to reviews of a movie and engage their customers in a conversation about their product. Why not? It seems to be working for everyone else. Da Vinci code, for example, got panned by reviewers. Why not let moviegoers hear from the moviemakers and have them defend themselves, speak up about where reviewers are wrong? Extras and interactive features on DVDs are popular, why wouldn’t they be popular while a movie is still in the theaters? And with the high-cost of advertising in newspapers, engaging customers in a conversation about a movie would deliver a high bang-for-the-buck.

Let me pay for more space on Gmail (aka I agree with Paul)

I had the same thought as Paul Kedrosky when I read about the paid space increments you can buy for Picasa Web Albums. Why not offer the same thing for GMail? I’m a heavy Gmail user and I’m soon going to need more space (I’m at 80% now, 2.2GB space used). I’d be MORE than happy to pay $25 / year to get up to 6gb. Like Paul, I’m baffled at why they aren’t offering this. I spent some time trying to figure it out and it just doesn’t make sense to me. E-mail is an extremely important communication tool for me and Gmail not only fulfills my needs here, but it adds quite a bit of value over other options IMO. I guess for now I’m fine and hopefully when I get closer to not being fine, Google won’t force me into a position to start deleting stuff. After all, that would violate one of the basic tenets of Gmail: “Don’t throw anything away”