I spent July 4th hanging out with my sister and her housemates at the Berkeley Marina Pier, where they had a sort of carnival going on. While we sat in our front row seats for the fireworks, an idea occurred to me. It seems pretty obvious, but here’s the idea:
People are always in groups at events like these — some couples, some families, some friend groups. And people may or may not have a camera amongst their group, and even where there is one, most people shy away from asking someone to take a photograph of their group. So the idea basically goes like this:
1) someone from an online photo printing company, say Ofoto, should be at events like these
2) they should run around taking pictures of families, friends, and couples that they see
3) they should hand out cards with a URL on it that will take them to the photographs from the event on the Ofoto website
You’d have a certain number of people visit the Ofoto website and from there some people would share the photographs by e-mail with other members of their family and some people would actually order prints of their photographs. Ofoto entices potential customers with something free, gets referals to other potential customers and potentially also drives sales of photo prints. Everyone wins.